It’s A Girl Announces Partnership With

New Documentary Film Calls for Action Worldwide Against Gendercide; Teams Up With Causes to Move from Awareness to Action 


TUCSON, ARIZ. – October 11, 2012It’s a Girl announces its new partnership with, an online platform that leverages the power of social media to make an impact in a new era of activism. It’s a Girl launched an online campaign powered by Causes to allow audiences of the film to move from awareness to action. The campaign gives people simple, direct ways to get involved in the movement to end gendercide. This includes petitioning world leaders to end gendercide, and donating to partner non-profits Women’s Rights Without Frontiers and the Invisible Girl Project who are working against gendercide at the grassroots level in India and China.

“We created Causes to help ordinary people build movements for change,” said Matt Mahan, Causes President and CEO. “It’s a Girl is sparking one of those movements right now: people from around the world are coming together online to take action against one of the greatest tragedies in human history. We’re honored to be a platform for their incredibly important work.”

Causes provides free and easy tools for individuals and nonprofits to spread the word, find support, raise money, and build momentum for their cause and make an impact in the world. So far, over 180 million people have taken action for over 500,000 unique causes, making it the best place to run an action campaign or get involved. Every campaign on Causes is automatically integrated with Facebook’s custom open graph, allowing for easy share via Timeline and newsfeed. The ability for supporters to tweet, email, and post a Facebook status update is a click away on every campaign page.

“Today, as we observe the first United Nation’s International Day of the Girl, the need for collective action against the most extreme form of violence against women and girls is greater than ever. That’s what our film and this movement is about,” says Evan Grae Davis, director of It’s a Girl. “Causes values our vision and with their technology platform and passionate team, they are the ideal partner in this movement to save women and girls.”

It’s a Girl is a powerful and thought-provoking documentary film that brings attention to the gendercide happening every day in China, India and other parts of Southeast Asia. The United Nations estimates that because of this, there are as many as 200 million females missing from the world today. This war against girls is revealed through the stories of the victims, families, global experts and grassroots activists. Shot on location in India and China, It’s a Girl asks why this is happening and why so little is being done to save girls and women.

Anyone can help bring awareness to gendercide and obtain a license to show the film by visiting the It’s a Girl website (, where additional resources are also provided on how to get involved in the fight to save women and girls around the world.

# # #

About Shadowline Films
Shadowline Films is a team of filmmakers who share a common concern for the critical issues of our time; capturing the human story and presenting those who engage in its films the opportunity to become a part of telling how the story ends. It’s a Girl is Shadowline Films’ first feature-length documentary film exploring the issue of gendercide in India and China. It’s a Girl’s international screening tour began in September 2012. Learn more at

About is an online platform that provides tools for driving change. With 180 million users and over 500,000 campaigns for change, Causes is the world’s largest platform for activism and philanthropy. Causes enables grassroots organizers, nonprofits and companies run online, social impact campaigns that raise brand awareness, engage targeted audiences, and gather dynamic communities.

Media Contact:
Megan Ashley MacLeod